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Rebranding Plans

Fictitious Company: Greenwich Inc.

Scenario: Greenwich, Inc. is a staffing company that is a child company of Superior Staffing, a global recruitment firm headquartered in London. Management will be changing the "Greenwich Inc" name to "Superior Staffing USA." This sample rebranding plan was created as a plan to ensure the internal operations and communications of the name change are effective, timely, and smartly executed. 

Rebranding Plan (Document) 
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